Canadian Digital Marketing Summit 2025 - Event Echo Recap

Photos by Mads. Creative

The CDM Summit 2025, held on May 1st at UBC Okanagan, was an incredible opportunity for marketers, professionals, and students to dive deep into the rapidly changing world of digital marketing. It wasn’t just about learning from industry specialists—it was about connecting, sharing ideas, and getting practical insights that attendees could apply right away.

Throughout the day, the summit showcased a variety of sessions that catered to different interests and expertise levels. For those curious about the future of digital marketing, there were fascinating discussions led by Nikki Csek on the growth and inclusion of AI. These sessions explored how businesses can harness AI to improve their marketing strategies, streamline processes, and enhance customer engagement.

Social media marketing was another hot topic, with experts like Chloe Banda of Okanagan Lifestyle sharing proven strategies on how to market and sell effectively on platforms like Instagram, Facebook, and TikTok. Whether you're a small business or a large organization, the sessions offered valuable insights on turning social media into a powerful tool for growth.

With Kelowna being such a tourism-driven community, it was great to see sessions dedicated to tourism marketing and e-commerce. The tourism industry in the Okanagan is booming, and these sessions highlighted how local businesses can tap into the global market, attract visitors, and keep them coming back year after year. E-commerce also took center stage, with practical advice on how businesses can expand their online presence and boost sales in an increasingly digital world.

One of the best parts of the summit was the variety of sessions available. Whether you’re a student, a professional, or an organization looking to up your digital marketing game, there was something for everyone. It wasn’t just about absorbing information—it was about putting what you learned into action and having the chance to network with like-minded individuals from across the industry.

A huge shoutout to the organizers for pulling off such a fantastic event, and to the MCs who kept the sessions engaging and full of energy. They did a great job of making sure everyone stayed connected, even through the deep dives into complex topics. T

he CDM Summit 2025 was a must-attend event for anyone serious about digital marketing, and the countdown to next year’s summit is already on!

For more information about the summit, visit www.cdmsummit.ca

This recap was brought to you by Okanagan Echo, your trusted source for local events and industry insights.